PRIMARY ARMS® OPTICS ANNOUNCES NEW SLX MD-20 MICRO RED DOT SIGHT
December 30, 2020
HOUSTON, TEXAS – Primary Arms Optics has announced the release of a new budget-friendly micro red dot: the SLx MD-20...
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PRIMARY ARMS ONLINE NOW CARRIES VIKTOS TACTICAL APPAREL
December 17, 2020
HOUSTON, TEXAS – Primary Arms Online now carries an assortment of Viktos tactical apparel. This addition comes as the latest in Primary Arms’ recent push to expand offerings of apparel...
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PRIMARY ARMS GOVERNMENT HOSTS HOLIDAY GIFT DRIVE WITH HOUSTON POLICE DEPARTMENT’S BLUE SANTA PROGRAM
December 17, 2020
HOUSTON, TEXAS – Primary Arms Government is partnering with the Houston Police Department this holiday season with their Blue Santa Program...
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PRIMARY ARMS ONLINE NOW CARRIES STREETWEAR ASSORTMENT FROM VICTORWRENCH
December 15, 2020
HOUSTON, TEXAS – Primary Arms Online now carries VICTORWRENCH, a Texas-born streetwear brand that combines stylized streetwear to gun culture...
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PRIMARY ARMS ANNOUNCES ’12 DAYS OF CHRISTMAS’ GIVEAWAY SERIES
December 7, 2020
HOUSTON, TEXAS – Primary Arms Online recently announced a new giveaway series that will be running through the month of December...
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PRIMARY ARMS OPTICS DONATES 2021 SHOT SHOW REFUND TO NATIONAL SHOOTING SPORTS FOUNDATION
December 7, 2020
HOUSTON, TEXAS – Following the cancellation of SHOT Show 2021, Primary Arms Optics has announced that it will be donating half of its show expenses to help support the National Shooting Sports Foundation...
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PRIMARY ARMS ONLINE NOW CARRIES APPAREL PRODUCTS FROM 5.11 TACTICAL
December 2, 2020
HOUSTON, TEXAS – Primary Arms Online now carries tactical apparel products from 5.11 Tactical...
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PRIMARY ARMS OPTICS RELEASES NEW GLx MICRODOT RISER MOUNTS
November 23, 2020
HOUSTON, TEXAS – Primary Arms Optics is proud to announce the release of the new GLx Microdot Risers...
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PRIMARY ARMS OPTICS SPONSORS VETERAN’S DAY ‘LEGACY JUMP’ FUNDRAISING EVENT
November 9, 2020
HOUSTON, TEXAS – Primary Arms Optics is proud to announce its sponsorship for Legacy Jump, a Veteran’s day extreme-sports fundraising event supporting...
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PRIMARY ARMS® ONLINE AND GUNSAMERICA PARTNER WITH BRAND AVALACHE FOR $10,000 ‘GIVING THANKS GUNS & GEAR GIVEAWAY’
November 4, 2020
HOUSTON, TEXAS – Primary Arms Online and GunsAmerica have partnered with Brand Avalanche Media to offer a grand prize of a $10,000 Shopping Spree to...
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PRIMARY ARMS GOVERNMENT BECOMES NEW DISTRIBUTOR FOR ASP LAW ENFORCEMENT PRODUCTS
October 28, 2020
HOUSTON, TEXAS - Primary Arms Government is now a full distributor of ASP Inc. Law Enforcement products. ASP is a market leader in mission-critical Law Enforcement equipment...
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PRIMARY ARMS GOVERNMENT ANNOUNCES PROMOTION OF JASMINE JOHNSON TO INSIDE SALES AND ACQUISITIONS MANAGER
October 26, 2020
HOUSTON, TEXAS - Primary Arms Government is proud to announce the promotion of Jasmine Johnson to the role of Inside Sales and Acquisitions Manager...
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PRIMARY ARMS® SLx® 1-5x24mm FFP RIFLE SCOPE EARNS SILVER-MEDAL RATING FROM NTOA
October 21, 2020
HOUSTON, TEXAS – Primary Arms Optics is proud to announce that the new SLx 1-5x24mm FFP Rifle Scope with patented ACSS® Raptor reticle...
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PRIMARY ARMS® OPTICS ANNOUNCES PLATINUM SPONSORSHIP FOR 2020 SHOOTER SYMPOSIUM
October 15, 2020
HOUSTON, TEXAS – Primary Arms Optics has announced that it will be a platinum-tier sponsor for the upcoming 2020 Shooter Symposium...
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PRIMARY ARMS GOVERNMENT NAMES RICHARD EVANS AS GOVERNMENT LE SALES AGENT FOR US CENTRAL REGION
October 13, 2020
HOUSTON, TEXAS - Primary Arms Government has announced the hiring of Richard Evans as the Government LE Sales Agent for the US Central Region...
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PRIMARY ARMS EXPANDS OFFERINGS WITH NEW FOCUS ON APPAREL AND TACTICAL GEAR
October 12, 2020
HOUSTON, TEXAS – Primary Arms Online has announced a new focus on offering a comprehensive selection of tactical apparel and gear for the American gun-owner...
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PRIMARY ARMS SUPPORTS ‘BACK THE BLUE’ IDAHO POLICE RALLY WITH PLATINUM SPONSORSHIP
October 8, 2020
HOUSTON, TEXAS - Primary Arms Government proudly sponsored the ‘Back the Blue’ Idaho Police Rally, held in The Ford Idaho Center in Nampa, ID on October 5th…
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PRIMARY ARMS INTRODUCES ‘EXPO ARMS’ BRAND OF US-MADE AR15 PARTS AND ACCESSORIES
October 6, 2020
HOUSTON, TEXAS – Primary Arms Online is proud to introduce Expo Arms, a new brand of US-made AR15 parts and accessories that brings premium quality at an unrivaled value…
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PRIMARY ARMS® OPTICS RELEASES SLx® 1x20 PRISM SCOPE WITH GREEN-ILLUMINATED ACSS® CYCLOPS® RETICLE
October 5, 2020
HOUSTON, TEXAS – Primary Arms Optics has just released the latest iteration of its popular SLx 1x Prism, now featuring a green-illuminated reticle.…
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PRIMARY ARMS® ONLINE ANNOUNCES GHOSTLY HALLOWEEN PISTOL GIVEAWAY
October 5, 2020
HOUSTON, TEXAS – Primary Arms Online has announced its Ghostly Halloween Giveaway, which centers around a custom Grey Ghost Precision Combat Pistol Compact…
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PRIMARY ARMS OPTICS ANNOUNCES ATTENDANCE AND SILVER SPONSORSHIP FOR KALASH BASH TEXAS
October 2, 2020
HOUSTON, TEXAS – Primary Arms Optics has announced their attendance and sponsorship for Kalash Bash Texas, a range-day festival for fans of Kalashnikov rifles…
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PRIMARY ARMS® OPTICS ANNOUNCES TERRY MEARS AS DIRECTOR OF PRODUCT MARKETING
September 29, 2020
HOUSTON, TEXAS – Primary Arms Optics has named Terry Mears for the role of Director of Product Marketing…
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PRIMARY ARMS HIRES BETH SINGLETARY AS SOFT-LINES MERCHANDISING MANAGER
September 25, 2020
HOUSTON, TEXAS – Primary Arms Online has announced the hiring of Beth Singletary as Soft-Lines Merchandising Manager…
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PRIMARY ARMS® OPTICS NAMES ANTONIO TORRES AS U.S. INSIDE SALES & OPERATIONS MANAGER
September 21, 2020
HOUSTON, TEXAS – Primary Arms Optics has announced the promotion of Antonio Torres to U.S. Inside Sales and Operations Manager…
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PRIMARY ARMS NAMES AARON WHATLEY AS NEW DIRECTOR OF MERCHANDISING
September 18, 2020
HOUSTON, TEXAS – Primary Arms Online has announced the promotion of Aaron Whatley to Director of Merchandising…
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PRIMARY ARMS NAMES MATT OKUN AS NEW HARD-LINES MERCHANDISING MANAGER
September 18, 2020
HOUSTON, TEXAS – Primary Arms Online has announced the promotion of Matt Okun to Hard-Lines Merchandising Manager…
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PRIMARY ARMS® OPTICS EARNS 6 NEW RECOMMENDED RATINGS BY NATIONAL TACTICAL OFFICERS ASSOCIATION
September 18, 2020
HOUSTON, TEXAS – Primary Arms Optics has received six new ratings from the National Tactical Officers Association (NTOA), which evaluates products …
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PRIMARY ARMS PROMOTES WILSON CALIL TO DIRECTOR OF INBOUND MARKETING
September 15, 2020
HOUSTON, TEXAS – Primary Arms has announced the promotion of Wilson Calil from Senior Digital Marketing and Acquisition Manager to Director of Inbound Marketing…
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PRIMARY ARMS® OPTICS NOW SHIPPING NEW SLx® GEN III PRISM SCOPES
September 14, 2020
HOUSTON, TEXAS – Primary Arms Optics is now shipping the latest generation of their renowned SLx Prism scopes. Slx optics built Primary Arms’ reputation for innovation, reliability and valuel…
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PRIMARY ARMS® ONLINE ANNOUNCES SEPTEMBER ‘STAY PREPARED’ FM9 PDW GIVEAWAY
September 10, 2020
HOUSTON, TEXAS – Primary Arms Online has announced their latest giveaway for September: a fully-loaded Foxtrot Mike Products FM9 7” 9mm AR-Style Pistol…
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PRIMARY ARMS® OPTICS RESTOCKS GLx® 4-16x50 FFP ACSS® HUD® DMR 308 AND GLx 6-24x50 FFP ATHENA® BPR MIL RIFLE SCOPES
September 8, 2020
HOUSTON, TEXAS – Primary Arms Optics has announced the restock of two popular long-range GLx rifle scopes…
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PRIMARY ARMS® ONLINE NOW SELLING NEW TRIJICON® RMRcc® MINI REFLEX SIGHTS
September 2, 2020
HOUSTON, TEXAS – The brand-new compact Trijicon RMRcc Mini Reflex Sight is now available for sale from Primary Arms Online…
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PRIMARY ARMS® NOW OFFERS FULL LINE OF 5.56 CHF AND BUTTON-RIFLED AR15 BARRELS FROM FN AMERICA
August 21, 2020
HOUSTON, TEXAS – Primary Arms now offers a full selection of 5.56 AR15 barrels from FN America…
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PRIMARY ARMS HIRES KENNETH ROSS AS SENIOR CREATIVE MANAGER
August 19, 2020
HOUSTON, TEXAS – Primary Arms has announced the addition of Kenneth Ross as the Senior Creative Manager…
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PRIMARY ARMS OPTICS RELEASES NEW SLx® 1-6x24mm SFP RIFLE SCOPE WITH PATENTED ACSS® AURORA™ 5.56 M RETICLE
August 18, 2020
HOUSTON, TEXAS – Primary Arms Optics is proud to announce the latest addition to their SLx lineup: the 1-6x24mm SFP Rifle Scope with the patented ACSS AURORA 5.56 M Reticle…
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PRIMARY ARMS® INTRODUCES ‘BONUS BUCKS’ PROMOTIONAL REWARDS PROGRAM
August 18, 2020
HOUSTON, TEXAS – Primary Arms is proud to announce the start of a new promotional program, which rewards customers with additional credit with purchase of specially marked sale items…
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PRIMARY ARMS® SUPPORTS NATIONAL SHOOTING SPORTS MONTH WITH ‘TRUCK GUN’ GEARBOX GIVEAWAY
August 7, 2020
HOUSTON, TEXAS – Primary Arms is proud to announce its 2020 National Shooting Sports Month Gearbox, which is themed around creating the ideal ‘Truck Gun’…
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PRIMARY ARMS ANNOUNCES ‘ALWAYS READY’ GEISSELE AR15 GIVEAWAY
August 7, 2020
HOUSTON, TEXAS – Primary Arms is proud to announce their August ‘Always Ready’ Giveaway, which offers the chance to win a Geissele …
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PRIMARY ARMS OPTICS RELEASES NEW GLx 30mm and 34mm CANTILEVER RIFLESCOPE MOUNTS
July 27, 2020
HOUSTON, TEXAS – Primary Arms Optics has released a brand new line of US-made riflescope mounts in their GLx tier…
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PRIMARY ARMS SUPPORTS A GIRL AND A GUN FALL FESTIVAL WITH SILVER SPONSORSHIP
July 13, 2020
Primary Arms is proud to announce its partnership with the A Girl & A Gun Women’s Shooting League in sponsoring their upcoming 5th annual Fall Festival Competition…
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PRIMARY ARMS CELEBRATES INDEPENDENCE DAY WITH JULY FN SCAR20S GIVEAWAY
July 13, 2020
HOUSTON, TEXAS – Primary Arms is celebrating Independence Day with their largest giveaway yet: a fully-kitted FN SCAR 20S Precision Rifle…
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PRIMARY ARMS GOVERNMENT HIRES MATTHEW FOUST AS LAW ENFORCEMENT SALES AGENT
June 18, 2020
HOUSTON, TEXAS - Primary Arms Government is proud to announce the hiring of Matthew Foust in the role of Eastern Region Law Enforcement Sales Agent…
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PRIMARY ARMS SUPPORTS SCHOLASTIC ACTION SHOOTING PROGRAM 2020 NATIONAL CHAMPIONSHIPS WITH SILVER SPONSORSHIP
June 15, 2020
HOUSTON, TEXAS – Primary Arms is proud to announce its partnership with the Scholastic Shooting Sports Foundation in sponsoring …
Read MorePRIMARY ARMS ANNOUNCES JUNE DOUBLE RIFLE GIVEAWAY FOR FATHER’S DAY
June 9, 2020
HOUSTON, TEXAS – Primary Arms has announced its June Rifle Giveaway, which offers two enhanced Ruger 10/22 …
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PRIMARY ARMS HIRES JUSTIN STEWART FOR INTERNAL ADVERTISING SALES MANAGER
June 3, 2020
HOUSTON, TEXAS – Primary Arms has announced the hiring of Justin Stewart as the new Internal Advertising Sales Manager…
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PRIMARY ARMS HIRES JEFF SCHEIDER AS OPTICS SALES REPRESENTATIVE FOR SOUTHEAST U.S.
June 3, 2020
HOUSTON, TEXAS – Primary Arms has announced the hiring of Jeff Scheider as the Optics Sales Representative for the Southeast United States…
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PRIMARY ARMS PARTNERS WITH THE TRUTH ABOUT GUNS BLOG FOR JUNE FATHER’S DAY GIVEAWAY
June 1, 2020
HOUSTON, TEXAS – Primary Arms has partnered with The Truth About Guns for a Father’s Day giveaway, which will run through the month of June…
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PRIMARY ARMS GOVERNMENT PARTNERS WITH GLOCK INC. AS ONE OF THE LAW ENFORCEMENT DISTRIBUTORS FOR TEXAS
May 27, 2020
HOUSTON, TEXAS - Primary Arms Government Division is proud to announce that it will be acting as the newest GLOCK Law Enforcement Distributor for the state of Texas…
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PRIMARY ARMS OPTICS IS NOW SHIPPING NEW GLX RIFLE SCOPES
May 27, 2020
HOUSTON, TEXAS – Primary Arms Optics is now shipping the new GLx 2.5-10x44 FFP ACSS Raptor M2 and GLx 4-16x50 FFP MIL-DOT Rifle Scopes…
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PRIMARY ARMS ANNOUNCES 9 NEW FIREARMS BRANDS FOR RETAIL SITE
May 4, 2020
HOUSTON, TEXAS – Primary Arms has announced the addition of 9 new firearm brands to their retail site. These brands include Heckler & Koch, Nighthawk…
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PRIMARY ARMS ANNOUNCES 12 NEW GEAR AND ACCESSORY BRANDS FOR RETAIL SITE
April 28, 2020
HOUSTON, TEXAS – Primary Arms has announced the addition of 12 new firearm accessory and gear brands for their retail site…
Read MorePRIMARY ARMS PARTNERS WITH STRIKE INDUSTRIES FOR EXCLUSIVE SENTINEL AND SENTINEL ELITE AR15s
April 24, 2020
HOUSTON, TEXAS – Primary Arms and Strike Industries have partnered for the exclusive launch of the Strike Industries Sentinel and Sentinel Elite Rifle Series…
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PRIMARY ARMS GOVERNMENT NAMES MAJOR MATHIS AS US LAW ENFORCEMENT SALES MANAGER
April 13, 2020
HOUSTON, TEXAS - Primary Arms Government is proud to name Major Mathis as the new US Law Enforcement Sales Manager…
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Primary Arms: Protective Measures Against COVID-19
April 8, 2020
HOUSTON, TEXAS – Primary Arms has announced a new series of protective measures to help protect customers and employees from the spread…
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Primary Arms April Rifle Giveaway
April 8, 2020
Custom-Built 7.62x39mm AK for Monthly Free Rifle Giveaway…
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PRESS RELEASE: PRIMARY ARMS OPTICS OPENS PRE-ORDERS FOR NEW SLX OPTICS
March 19, 2020
Pre-Orders Open for 5 New Primary Arms SLx Optics Includes MD-25 25mm Red Dot…
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PRESS RELEASE: PRIMARY ARMS OPTICS OPENS PRE-ORDERS FOR NEW GLX OPTICS
March, 2020
HOUSTON, TEXAS – Primary Arms Optics has opened pre-orders for the brand-new GLx 2x Prisms, GLx 2.5-10x44 ACSS Raptor M2 FFP, and…
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PRESS RELEASE: PRIMARY ARMS ANNOUNCES NEW AFFILIATE PROGRAM FOR CONTENT CREATORS
February 27, 2020
HOUSTON, TEXAS – Primary Arms has announced the start of its brand new Affiliate Program, which…
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PRESS RELEASE: PRIMARY ARMS OPTICS ANNOUNCES ATTENDANCE FOR IWA OUTDOORCLASSICS AND ENFORCE TAC EXPO
February 26, 2020
HOUSTON, TEXAS – Primary Arms Optics announced that it would be attending both Enforce TAC Expo…
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PRIMARY ARMS OPTICS ANNOUNCES 2019 SALES AWARDS WINNERS
February 13, 2020
Primary Arms Optics to Highlight Successes of High-Performance Partners Patrick Boccabello of Vince Pestilli &…
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PRESS RELEASE: PRIMARY ARMS OPTICS ANNOUNCES NEW PRODUCTS FOR SHOT SHOW 2020
January 13, 2020
HOUSTON, TEXAS – Primary Arms Optics has revealed their new product lineup ahead of SHOT Show 2020. …
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PRESS RELEASE: PRIMARY ARMS ANNOUNCES OZGE CUMBERLAND AS VICE PRESIDENT
DECEMBER 12, 2019
HOUSTON, TEXAS – Primary Arms is proud to announce that the role of Corporate Vice President…
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PRESS RELEASE: PRIMARY ARMS® OPTICS APPROVED FOR DUTY USE BY CITY OF PASADENA POLICE DEPARTMENT
DECEMBER 3, 2019
Two Primary Arms Optics Products Granted Approval for Duty-Use by Pasadena Police The SLx™ Compact…
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PRESS RELEASE: PRIMARY ARMS ANNOUNCES MIRANDA COOK AS DIRECTOR OF MARKETING
DECEMBER 3, 2019
HOUSTON, TEXAS – Primary Arms is proud to announce the addition of Miranda Cook as their…
Read MorePRESS RELEASE: PRIMARY ARMS ANNOUNCES DINA SANDERS AS BRAND MARKETING MANAGER
October 01, 2019
HOUSTON, TEXAS – Primary Arms is excited to announce the addition of Dina Sanders to the…
Read MorePRESS RELEASE: PRIMARY ARMS® OPTICS RELEASES PLx 6-30x56FFP WITH REFINED MIL-DOT RETICLE
SEPTEMBER 12, 2019
HOUSTON, TEXAS – The City of Pasadena Police Department has approved two Primary Arms Optics for duty-use. This approval comes…
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PRESS RELEASE: PRIMARY ARMS® OPTICS SCORE GOLD WITH NATIONAL TACTICAL OFFICERS ASSOCIATION
AUGUST 1, 2019
Primary Arms Optics were Submitted for Review by NTOA All 6 Optics Passed Rigorous…
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PRIMARY ARMS OPTICS BEST-SELLER SPOTLIGHT
JUNE 14, 2019
When Primary Arms began selling red dot sights over a decade ago, our mission was…
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INTRODUCING: THE ACSS® AURORA® RETICLE
JUNE 14, 2019
EXCLUSIVELY IN THE TRIJICON TA31 ACOG In 2016 We teamed up with Trijicon to bring you the…
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PRESS RELEASE: ANNOUNCES NEW PLx 3-18x50FFP SCOPES WITH ACSS® HUD DMR .308 AND ACSS® HUD DMR 5.56 RETICLES
JUNE 14, 2019
Lifetime Warranty Locking, Resettable Turrets and Replaceable Power Ring Fin Patented ACSS® HUD DMR .308…
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PRESS RELEASE: INTRODUCING THE SLx 1X PRIMS SCOPE WITH ACSS® CYCLOPS™ RETICLE
AUGUST 21, 2018
Here at Primary Arms, we get pretty excited about bringing new products to you. This…
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PRESS RELEASE: INTRODUCING SLx 3X GEN II & 5X GEN II PRISM SCOPES
AUGUST 21, 2018
A New Generation At Primary Arms, we don’t settle when we know something great could…
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PRESS RELEASE: PRIMARY ARMS ANNOUNCES NEW MD-ADS-FDE MICRO DOT SIGHT
JUNE 28, 2018
New Flat Dark Earth coating 50,000 Hour Battery Life Compatible with industry standard mounts HOUSTON,…
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PRESS RELEASE: NEW 1-6×24 FIRST FOCAL PLANE ACSS® RAPTOR™ SCOPE
APRIL 24, 2018
Lifetime Warranty First Focal Plane Configuration Patented ACSS® Raptor™ Reticle HOUSTON, TEXAS – Primary Arms…
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PRESS RELEASE: NEW SLx 1-6×24 SECOND FOCAL PLANE SCOPE with ACSS® PREDATOR™ HUNTING RETICLE
APRIL 13, 2018
Lifetime Warranty Red and Green Reticle Illumination Patent Pending ACSS® Predator™ Hunting Reticle HOUSTON, TEXAS…
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PRESS RELEASE: NEW OPTIC SLx 1-6×24 SECOND FOCAL PLANE SCOPE WITH GRIFFIN MIL RETICLE
APRIL 10, 2018
Lifetime Warranty Patent Pending ACSS® Griffin™ Mil Reticle Fast, flexible, works with any caliber HOUSTON,…
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PRESS RELEASE: PRIMARY ARMS ANNOUNCES NEW SLx 4-14×44 FFP SCOPE with ARC-2 MOA RETICLE
FEBRUARY 26, 2018
PRIMARY ARMS OPTICS ANNOUNCES SLx 4-14×44 FFP Scope with ARC-2 MOA Reticle Precise reticle uses…
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PRESS RELEASE: PRIMARY ARMS OPTICS ANNOUNCES NEW 1X COMPACT PRISM SCOPE WITH ACSS CYCLOPS RETICLE
JANUARY 31, 2018
True 1x Sight Picture Etched ACSS® Cyclops™ Mil Reticle Lifetime Warranty HOUSTON, TEXAS – The…
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